Search Marketing Expo Toronto
WAA Base Camp: Search Analytics 201
April 7th, 2010 – at SMX Toronto
The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment.
Instructor:
Jeff Quipp, Instructor
Jeff Quipp is the founder and CEO of Search Engine People Inc. He is an online marketing strategist with over eight years of search engine marketing experience starting with Sympatico-Lycos. Jeff is a frequent speaker at internet marketing panels and conferences worldwide, and is widely recognized as one of the pre-eminent authorities on search and social media marketing.
| Toronto Workshop Programs: | April 7, 2010 Search Analytics 201 Time: 9:00 am to 4:45 pm – includes lunch and two 15-min breaks Instructor: Jeff Quipp, Search Engine People Price: Regular Price: $645 Combo Price: Register for both Intro to Web Analytics 101 and Search Analytics 201 and SAVE! Regular Price: $1090 5% GST applicable to all prices |
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| Promotions & Discounts: | Team discount: additional team member save $100 off the combination or $50 off the one-day price. |
| Venue: | Delta Chelsea Hotel, 33 Gerrard St, Toronto, Ontario |
What You Will Learn:
Search Analytics for Search Marketers 201:
This one-day program is dedicated to improving results of your search marketing through search analytics. Attendees include those folks knee deep in search marketing who would like to expand their knowledge of search analytics processes and tools. Key emphasis will be on paid and organic search analytics including:
- Search analytics definitions and terminology
- Search Analytics and metrics for success for non ecommerce sites
- Key Performance Indicators for paid and organic search
- Organic search visibility and defining data points of value – beyond rankings
- Leveraging lessons learned from organic for paid, and paid for organic
- Structuring paid search campaigns with analytics in mind
- Creating meaningful reports
- Leveraging Site search insights for SEO and Paid
- Getting Started: Benchmarks and the audit process for optimization
- How to improve your campaign performance & profitability
- Winding up, winding down and finding the perfect balance
- Real-time, performance based budgeting
- Search analytics tool talk
SMX Toronto is co-located with the eMetrics Marketing Optimization Summit, April 28-29, 2011
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