Whether you are a marketing executive responsible for “search” or a search engine marketing professional, you are faced with multiple challenges from marketing multiple brands and products, sites and languages; to complex goals and success metrics along with learning how to leverage an array of new media, tools and technology. Whether social, mobile or online, to achieve success search marketing programs require ongoing testing, measuring and refining. SMX Toronto is programmed for marketers tackling these opportunities and more.
Four tracks and over 30 sessions:
“SBS” – Search Business Strategies April 8th: Focuses on proven strategies for managing search as part of the marketing mix including organizational readiness, hiring in-house versus outsourcing, communicating results and multi-lingual, multi site management strategies. This track is aimed at marketers responsible for the online or digital channel as well as for search engine marketing (SEM) professionals.
“SEO” – SEO Fundamentals for 2010 April 8th: sessions focus on using search engine optimization (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings. This track keeps search marketing professionals current on the effects and opportunities real time search, user generated content, universal and blended search and link building strategies have on organic or non-paid visibility. While also reviewing changes in design and development requirements that enhance or limit indexing.
“SA” – Search Analytics April 9th: Also aimed at both marketing executives and SEM professionals, this track covers the strategy, process and tools associated with the measurement, testing, analysis and optimizing of paid and organic search engine marketing, while also considering challenges of assigning credit and attribution.
“MET” – Media and Emerging Technology April 9th: sessions inform marketing executives and SEM professionals on the newest marketing opportunities through Social Media networks, Mobile applications and networks, new AdWords formats and Local Directories and Engines. While also considering the implications and potential privacy issues behind personalized search.
SMX Toronto is co-located with the eMetrics Marketing Optimization Summit, April 8-9, 2010