Search Marketing Expo Toronto
WAA Base Camp – Search Analytics 201
April 27, 2011 at SMX Toronto
The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment.
Paul Legutko
Paul Legutko is Vice President of Analytics at Semphonic. Paul has over a decade of experience in research and analysis with a specialty in designing and applying analytical solutions to a wide range of datasets and problems. He leads Semphonic’s Boston office and is an expert in Web design, data management and statistical analysis.
Since joining Semphonic in 2004, Paul has overseen a number of challenging Web analytics and SEM analysis projects. He is a lead contributor to many of the research and design initiatives which are the framework for the company’s software and consulting solutions.
Mark Ryan, VP of Client Services, and COO, Extractable
Mark Ryan has an extensive background in web application development, Search Engine Marketing, and Web Analytics. As a founder of Extractable, Mark manages the Strategy, Creative, Engineering, and Project Management groups at Extractable. Mark enjoys working with Web Analytics and sits on various committees of the Web Analytics Association. Mark started his career in Internet development at Applied Materials where he served an integral role in the design and development of the companies first online Inventory and Support Management System. He also developed applications for premiere clients such as Intel, AMD, and Siemens. After Applied Materials, Mark served as Senior Applications Engineer for USWeb’s Content Management group and worked on the design and implementation of the company’s first web based content management application.
| Date: | April 27, 2011 |
|---|---|
| Instructors: | Paul Legutko, Vice President of Analytics at Semphonic and Mark Ryan, VP Client Services & COO Extractable |
| Workshop Schedule: | 9am to 5pm – Includes morning beverage service, mid-morning and afternoon snacks and lunch. |
| Venue: | Sheraton Centre Toronto, 123 Queen Street West, Toronto |
| Room: | Huron |
| Single Day Price: | Regular price $695 |
What Will You Learn?
This workshop is aimed at marketers and SEM professionals who would like to expand their knowledge of search analytics processes. Key emphasis is on paid and organic search analytics including:
- Definitions and terminology
- Metrics for success for non ecommerce sites
- Key Performance Indicators for paid and organic search
- Organic search visibility and defining data points of value – beyond rankings
- Leveraging lessons learned from organic for paid, and paid for organic
- Structuring paid search campaigns with analytics in mind
- Creating meaningful reports
- Leveraging Site search insights for SEO and Paid
- Getting Started: Benchmarks and the audit process for optimization
- How to improve your campaign performance & profitability
- Winding up, winding down and finding the perfect balance
- Real-time, performance based budgeting
- Search analytics tool talk
Take advantage of Regular price, register now.
SMX Toronto is co-located with the eMetrics Marketing Optimization Summit, April 28-29
Our 2011 Sponsors
2011 Sponsors
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