The practice of Search Engine Optimization (SEO) has evolved far beyond traditional on-page and off-page SEO work. SEO is now based on a foundation of a wider integrated marketing strategy. SEO is a continuing set of tasks and techniques that businesses must embrace more than ever.
This workshop covers the time tested and still relevant basics and then moves quickly to which techniques have changed or dropped off the SEO drawing board entirely.
After covering the basics, workshop participants will work together to define their roles as search engine optimization specialists within their organizations and examine the current state of SEO. This segment will cover social media integration, and SEO and PPC coordination. During the workshop the role of Google Plus and how Google’s merging of social and search signals is impacting SEO will be examined.
The workshop then covers the evolving set of SEO and social media success metrics and reporting methods. This segment is especially important to SEOs and organizations that have relied solely on the traditional keyword ranking reports as a measurement of success.
During the workshop, website optimization methodologies and strategies will be reviewed for three separate but general webmaster scenarios; SMB websites, E-Commerce websites, and national or transnational corporate websites.
Attendees will be participating in hands-on interactive sessions applying what they’ve learned on how to build, maintain, and promote site visibility and to target page traffic.
He is best known as a content writer, frequent conference speaker and organizer, search industry commentator, conference interviewer and popular WebmasterRadio.FM show host.
Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train clients and/or their staff, leaving them better equipped to manage their online marketing efforts.
Jim is co-host of Webcology on WebmasterRadio.FM. Webcology is popular weekly live-to-air broadcast with archived podcasts dating back to October 25, 2007. Webcology is heard every Thursday at 2:00pm eastern/11am pacific and is available through iTunes and on iTunes Radio. Webcology episodes are also available on the Digital Always Media blog, generally posted Thursday afternoons.
Before Webcology, Jim hosted The Alternative on WebmasterRadio.FM. Originally airing in October 2006, The Alternative was a show covering any search engine other than Google.
Over the past fifteen years, Jim has also been editor in chief of the SiteProNews Network, consultant to dozens of growing technology firms, and head SEO of one of the oldest search marketing firms, Stepforth Web Marketing. During that time, he was a prolific writer with thousands of articles published across dozens of major Internet news websites including:
Before Webcology, Jim hosted isedb.com| Before Webcology, Jim hosted Search Engine Journal | Before Webcology, Jim hosted Search Engine Guide | Before Webcology, Jim hosted WebProNews | Before Webcology, Jim hosted SiteProNews
Alan K’necht is a founding partner at Toronto based Digital Always Media Inc. a search & social media marketing agency and training company. Alan is an online instructor for the University of San Francisco’s on-line Internet marketing and analytics programs and the head of their Advanced Analytics course. In 2010 he published his 1st book, the award winning “The Last Original Idea – A Cynic’s View to Internet Marketing”. He is also the host of the weekly Twitter Chat #SocialChat which regularly reaches a potential audience of over 500,000. Over the years, K’necht has helped implement web analytic and Internet marketing solutions. Clients have included Canada’s Federal Government, the US Navy, Inter-American Development Bank, Toyota Canada, various media organizations, several ecommerce companies and a wide array of other businesses. Through digital analytics, K’necht has always helped clients measure and maximize their Return on Investment (ROI) for their digital marketing initiatives. K’necht is an internationally published columnist, who has been interviewed by numerous publications and media outlets including: The Wall Street Journal, Globe & Mail, National Post, CBC radio, CanWest Global News and WebmasterRadio.FM.