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Putting the Social into Social Media Marketing – Tuesday, March 19
9:00am to 4:00pm • Room 716

During this workshop, attendees will be exposed to the latest trends of social “media” marketing including Facebook, Google+, Twitter, LinkedIn and Pinterest. We’ll explore, specific nuances, opportunities, measurement and impact on search of each one.

Topics explored include:

• Facebook Pages vs. Groups
• Facebook paid advertising
• The power of the “Link”
• Why G+ is important to all organizations
• Cultivating effective G+ Circles
• Understanding G+ Authorship
• The social nuances of Twitter & Pinterest
• Is LinkedIn the only social platform for B2B
• Growing your social media audience across platforms
• Engaging & Managing your fans, friends, followers and circles
• Measuring your Social Media marketing success

Attendees will take way an in-depth knowledge to determine which of the media alone or in conjunction with others will offer their organization the greatest opportunities for business success, how to measure the success and an understanding of how to dedicate the appropriate resources to their social marketing campaigns.

Workshop Instructors

Alan K’necht

Founding Partner

Digital Always Media Inc.

Alan K’necht is a founding partner at Toronto based Digital Always Media Inc. a search & social media marketing agency and training company. Alan is an online instructor for the University of San Francisco’s on-line Internet marketing and analytics programs and the head of their Advanced Analytics course. In 2010 he published his 1st book, the award winning “The Last Original Idea – A Cynic’s View to Internet Marketing”. He is also the host of the weekly Twitter Chat #SocialChat which regularly reaches a potential audience of over 500,000. Over the years, K’necht has helped implement web analytic and Internet marketing solutions. Clients have included Canada’s Federal Government, the US Navy, Inter-American Development Bank, Toyota Canada, various media organizations, several ecommerce companies and a wide array of other businesses. Through digital analytics, K’necht has always helped clients measure and maximize their Return on Investment (ROI) for their digital marketing initiatives. K’necht is an internationally published columnist, who has been interviewed by numerous publications and media outlets including: The Wall Street Journal, Globe & Mail, National Post, CBC radio, CanWest Global News and WebmasterRadio.FM.

Michelle Stinson Ross

CEO

Firestarter Social Media

@SocialMichelleR

Michelle Stinson Ross is the founder and CEO of Firestarter Social Media. Michelle is the co-host of #SocialChat, a Twitter based live chat that covers a variety of topics geared towards social media marketing. She is currently the news writer for Search Engine Journal and has been a guest blogger for the likes of Social Times, aimClear, and Search Marketing Wisdom, to name a few. Her passion and attention towards social media marketing landed her a spot at the podium for Socialize Toronto and SMX Social Media. Michelle has had the privilege of serving clients that represent a cross-section of business industries including non-profit and religious organizations, tourist industry, web development, insurance, accounting, real estate and mortgage. In her free time she enjoys traveling the world (with a special passion for Key West), snorkeling, salsa dancing, researching Caribbean Colonial History and reading great books. She is also a self-published Indy novelist.