Search Marketing Expo Toronto

Integrated SEO Workshop – Monday, March 18
9:00am to 4:00pm • Room 709

The practice of Search Engine Optimization (SEO) has evolved far beyond traditional on-page and off-page SEO work. SEO is now based on a foundation of a wider integrated marketing strategy. SEO is a continuing set of tasks and techniques that businesses must embrace more than ever.

This workshop covers the time tested and still relevant basics and then moves quickly to which techniques have changed or dropped off the SEO drawing board entirely.

After covering the basics, workshop participants will work together to define their roles as search engine optimization specialists within their organizations and examine the current state of SEO. This segment will cover social media integration, and SEO and PPC coordination. During the workshop the role of Google Plus and how Google’s merging of social and search signals is impacting SEO will be examined.

The workshop then covers the evolving set of SEO and social media success metrics and reporting methods. This segment is especially important to SEOs and organizations that have relied solely on the traditional keyword ranking reports as a measurement of success.

During the workshop, website optimization methodologies and strategies will be reviewed for three separate but general webmaster scenarios; SMB websites, E-Commerce websites, and national or transnational corporate websites.

Attendees will be participating in hands-on interactive sessions applying what they’ve learned on how to build, maintain, and promote site visibility and to target page traffic.

Putting the Social into Social Media Marketing – Tuesday, March 19
9:00am to 4:00pm • Room 716

During this workshop, attendees will be exposed to the latest trends of social “media” marketing including Facebook, Google+, Twitter, LinkedIn and Pinterest. We’ll explore, specific nuances, opportunities, measurement and impact on search of each one.

Topics explored include:

• Facebook Pages vs. Groups
• Facebook paid advertising
• The power of the “Link”
• Why G+ is important to all organizations
• Cultivating effective G+ Circles
• Understanding G+ Authorship
• The social nuisances of Twitter & Pinterest
• Is LinkedIn the only social platform for B2B
• Growing your social media audience across platforms
• Engaging & Managing your fans, friends, followers and circles
• Measuring your Social Media marketing success

Attendees will take way an in-depth knowledge to determine which of the media alone or in conjunction with others will offer their organization the greatest opportunities for business success, how to measure the success and an understanding of how to dedicate the appropriate resources to their social marketing campaigns.

SMX Toronto is co-located with:
eMetrics Summit
Predictive Analytics World
March 20-21, 2013