The practice of Search Engine Optimization (SEO) has evolved far beyond traditional on-page and off-page SEO work. SEO is now based on a foundation of a wider integrated marketing strategy. SEO is a continuing set of tasks and techniques that businesses must embrace more than ever.
This workshop covers the time tested and still relevant basics and then moves quickly to which techniques have changed or dropped off the SEO drawing board entirely.
After covering the basics, workshop participants will work together to define their roles as search engine optimization specialists within their organizations and examine the current state of SEO. This segment will cover social media integration, and SEO and PPC coordination. During the workshop the role of Google Plus and how Google’s merging of social and search signals is impacting SEO will be examined.
The workshop then covers the evolving set of SEO and social media success metrics and reporting methods. This segment is especially important to SEOs and organizations that have relied solely on the traditional keyword ranking reports as a measurement of success.
During the workshop, website optimization methodologies and strategies will be reviewed for three separate but general webmaster scenarios; SMB websites, E-Commerce websites, and national or transnational corporate websites.
Attendees will be participating in hands-on interactive sessions applying what they’ve learned on how to build, maintain, and promote site visibility and to target page traffic.