Search Marketing Expo – SMX Toronto, Canada: Conference, Workshop and Training

Search Marketing Expo, SMX Toronto
March 2013

Increase Search Visibility, Clicks and Conversion

SMX Toronto offers over 20 sessions across 4 tracks plus indepth workshops and networking activities delivered by top industry professionals. Whether you are just getting started, planning your search strategy, managing the team, or you are deep into implementation, tactics and campaigns, you’ll get the knowledge, ideas and contacts needed to help you boost your search marketing results and take your skills to the next level. SMX Toronto is co-located with the eMetrics Summit, PAW, and IMC.

SMX Toronto 2013 Tracks and Topics include:

SEO Track

Google Bought A Zoo: Surviving Penguins, Pandas & Other SEO Beasts
What SEO Metrics Are Truly Important?
Killer Content Remains King, Queen and Ace
From Authorship To Authority: Why Claiming Your Identity Matters

Social Media & Canadian Issues Track

Beyond Search: Leveraging Ads On Facebook, Twitter & LinkedIn
Tuning Up Your Twitter Tactics
Social Sites You Shouldn’t Overlook
Multilingual & Multinational Search Marketing Tactics
Discussion: The Most Important Success Factors For Canadian Search Marketers

Paid Search Track

Amazing Paid Search Tactics & Tools
Maximizing Google Paid Search Campaigns
PPC Analytics: Crunching Your Own Data

SMX Advanced Track

Advanced Keyword Research & Competitive Analysis Tactics
Retargeting & Remarketing: The New Behavioral Ads
Pumping Up Your Flabby PPC Pecs
Schema: Why The “New” Structured Meta Data Matters
Hardcore SEO & Social Power Tools

Top SEM professionals want to share what they know

SMX Toronto provides a face to face forum where you’ll not only learn the essentials to optimizing paid search, you’ll gain insight into successful search business strategies; learn about search analytics; new media, platforms and technology; and the fundamentals of SEO and getting found in non-paid, organic search engine results.

Attend SMX Toronto for:

Exceptional content – so compelling, you’ll want to implement what you’ve learned immediately. Super-charged sessions that dive deep into PPC optimization, SEO and search friendly design, social media marketing and other hot button topics will help you flourish today, tomorrow and in the future.
Socialize – Invaluable connections made possible by the ultimate mix of structured networking and social events. Meet new contacts, reconnect with colleagues – SMX makes it easy to interact and exchange ideas with Speakers, Sponsors and other attendees.
Essential conveniences to help you juggle your every-day responsibilities while maximizing your conference time. Always available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your itinerary – SMX has got you covered.