Search Marketing Expo – SMX Toronto, Canada: Conference, Workshop and Training

Search Marketing Expo, SMX Toronto
April 25-26, 2012

Increase Search Visibility, Clicks and Conversion

SMX Toronto offers over 30 sessions across 5 tracks plus indepth workshops and networking activities delivered by top industry professionals. Whether you are just getting started, planning your search strategy, managing the team, or you are deep into implementation, tactics and campaigns, you’ll get the knowledge, ideas and contacts needed to help you boost your search marketing results and take your skills to the next level. SMX Toronto is co-located with the eMetrics Marketing Optimization Summit.

SMX Toronto 2012 Tracks and topics include:

SMX Boot Camp

Keyword Research Tools & Techniques
Link Building Fundamentals
Camp: Paid Search Fundamentals
Search Engine Friendly Web Design

SEO Track

Link Building: Why You’re Doing It Wrong
Ask The SEOs
The New Periodic Table Of SEO
Legal Update: ASA Compliance, Click Fraud, Privacy & More

Social Media & Vertical Track

Facebook, Twitter & SEO
Google+ & Google +1 – What Every Marketer Needs To Know.
Facebook Ads, Meet Search Ads
Video Search Success Stories

Paid Search Track

Remarketing & Retargeting: The New Behavioral Ads
Best Practices For Paid Search Testing
Ask The Paid Search Buyers
Tools For The Paid Search Pro
How To Create Great Text Ads

SMX Advanced Track

Quality Score: The Unwritten Manual For Google AdWords & Bing adCenter
Beyond Rankings: Actionable SEO Reports Your Boss Will Love
Real Answers For Technical SEO Problems
Advanced PPC Analytics
Extreme Makeover, The SEO Edition

Top SEM professionals want to share what they know

SMX Toronto provides a face to face forum where you’ll not only learn the essentials to optimizing paid search, you’ll gain insight into successful search business strategies; learn about search analytics; new media, platforms and technology; and the fundamentals of SEO and getting found in non-paid, organic search engine results.

Attend SMX Toronto for:

Exceptional content – so compelling, you’ll want to implement what you’ve learned immediately. Super-charged sessions that dive deep into PPC optimization, SEO and search friendly design, social media marketing and other hot button topics will help you flourish today, tomorrow and in the future.
Socialize – Invaluable connections made possible by the ultimate mix of structured networking and social events. Meet new contacts, reconnect with colleagues – SMX makes it easy to interact and exchange ideas with Speakers, Sponsors and other attendees.
Essential conveniences to help you juggle your every-day responsibilities while maximizing your conference time. Always available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your itinerary – SMX has got you covered.