John Hossack
Founding & Senior Partner
Cardinal Path

For more than 9 years John Hossack has been working with companies both large and small to help them improve the performance of their online channels. John's passions and much of his time are spent focusing on analytics, usability, and conversion testing with the goal of improving user experience and business conversion rates. John has presented at the eMetrics Summit in Toronto 2008, SMX Analytics Toronto 2009, CMA ecommerce conference 2009, Web Analytics Association events, spoke at and MCed the Internet Marketing Conference 2008/2009 in Vancouver and numerous webinars including the American Marketing Association.

John is currently a Founding and Senior Partner at Cardinal Path, the result of a merger between three of the industry's top firms: PublicInsite, VKI Studios, and WebShare. With offices across the U.S. and Canada and an impressive team of thought leaders, authors, speakers and top business consultants, we help our clients achieve success with their online marketing strategies.