Andy Fisher
Global Data & Analytics Director
Starcom MediaVest Group

Andy Fisher is the newly appointed Global Data and Analytics Director for Starcom MediaVest Group. Previously, Andy was the national lead of analytics for Razorfish where he managed a team of modeling, media data, survey, and business intelligence experts. Andy brings more than 12 years of experience in website, CRM, sales data and media analytics to this role. He is a frequent speaker at industry events, a guest lecturer at New York University, and he sits on the ARF Online Media council. Prior to Razorfish, Andy designed web traffic analysis software and led the analytics QA team for Personify, a leading web analytics software provider. Prior to Personify, he was a senior analyst at IRI performing marketing mix models, media testing and custom analytics for large Consumer Packaged Goods clients. While at IRI, Andy designed the backend processes for the company’s first-generation web analytics tools. Andy holds an MA in Statistics from Stanford and a BA in Mathematics from the University of California at Berkeley.