Jeff Lancaster
Managing Director
Outrider Canada

As Managing Director of Outrider Canada, a division of GroupM Search, Jeff Lancaster leads a team of seasoned search marketing professionals that provide best-of-breed organic and paid search solutions to a roster of top clients including Dell, Microsoft, Labatt, WestJet and Ford of Canada. Jeff sits as a member of the IAB Canada’s Board of Directors and is currently the chair of the IAB Canada Search Marketing committee.

Prior to joining Outrider in 2008, Jeff was most recently the VP Sales and Business Development for 24/7 Real Media Canada. In this role he managed the Canadian operations of 24/7 and it’s display media sales, email, technology and search marketing divisions. In 2003 Jeff was the technology sales director for aQuantive’s Atlas DMT campaign management and third party ad serving technology for the Canadian region. Prior to this role, he spent 4 years as the sales and marketing director for the Click2Net ad network and its TrueIMPACT publisher ad serving platform. He holds a Bachelor of Commerce degree in Marketing from the University of Guelph and has discussed digital marketing on a variety of TV and radio shows and spoken at events conducted by the Interactive Advertising Bureau of Canada and Ad-Tech.