Leona Hobbs
Vice President
Social Media Group

Leona Hobbs is Vice President at Social Media Group where she leads the Community and Measurement & Monitoring groups and provides social media and digital communications counsel to SMG clients. Leona has over a decade of experience in public relations and marketing. After completing her journalism training, she joined Fleishman-Hillard Toronto. During her seven-year tenure with the agency, Leona worked on a wide variety of clients in industries as diverse as Internet services, telecom, health care, consumer electronics, agribusiness, and food and nutrition. Most recently, Leona worked as Director of Marketing and Communications for Tucows, an Internet services company. Leona has also worked with Yahoo! A specialist in digital communications, Leona frequently speaks about Internet-powered communications to students and at conferences. She is an advisor to the Public Relations Program at Loyalist College and a volunteer organizer of Toronto Girl Geek Dinners.