Rob Garner
Strategy Director
iCrossing

Rob Garner has over 12 years experience in search engine marketing, and currently works as strategy director with digital marketing agency iCrossing. As strategy director at iCrossing, he works with many Fortune 500 level clients on a range of search and social media activities, with some achieving as much as $1 billion in revenue from natural search alone. He also provides strategic search leadership to all business and service lines throughout iCrossing to ensure high quality service, delivery and strategic recommendations to the company’s client base.

Garner is a founding member of the DFW Search Engine Marketing Association, and served as its president from 2006-2008, and also served on the board of the DFW Interactive Marketing Association. He has spoken at various search and interactive marketing events, including Search Engine Strategies (SES), ad:tech, the Association of National Advertisers (ANA), The Dallas-Ft. Worth SEM Association, Domain Roundtable, VeriSign Executive Summit, PubCon, OMMA, and MediaPost’s Search Insider Summit.

Garner has been quoted as an expert of the topic of SEM in the Wall Street Journal, Dow Jones, Reuters, Adweek, Direct Marketing News, Smart Business Magazine, Search Engine Watch, Clickz, MediaPost, CNNMoney and The Dallas Morning News. In addition, he has also written close to 100 columns for MediaPost Search Insider, covering many different issues related to SEM.