Search Marketing Expo Toronto
Agenda At A Glance
At-A-Glance | Agenda April 8 | Agenda April 9 | Speakers| Tracks
WAA Introduction to WA | WAA Search Analytics Workshop | Google Analytics Training | Landing Page Optimization
WAA Introduction to WA | WAA Search Analytics Workshop | Google Analytics Training | Landing Page Optimization
Get exceptional content, invaluable connections and essential conveniences for which SMX events are famous. Fast paced, Q&A-packed, frequently controversial and always informative.
Level indicates how much knowledge you need to benefit most from the session:
“ANY” sessions are suitable for those with any skill level in SEM. Beginners will understand what’s explained, but the sessions are also helpful to intermediate and advanced people.
“INTERMEDIATE” sessions are designed for those with working experience in search marketing. Don’t feel you’re intermediate level? If you’ve attended sessions in the SMX Boot Camp track, you’ll be better prepared for intermediate sessions.
“EXPERT” sessions are for experienced search marketing pros. These sessions assume a high level of knowledge and don’t stop to explain the basics.
Definitions and Acronyms:
- “SA” sessions are about issues applicable to search analytics (SA), a term that covers the strategy, process and tools associated with the measurement, analysis, testing and optimizing of both paid and organic search engine marketing.
- “SEO” sessions focus on using search engine optimization (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings.
- “PPC” sessions focus on generating traffic through paid search advertising, also called PPC (pay-per-click) or CPC (cost-per-click) advertising.
- “SEM” sessions are about issues applicable generally to search engine marketing (SEM), an umbrella term that covers both SEO and PPC.
Four Featured Tracks:
- “SBS” – Search Business Strategies April 8th: Focuses on proven strategies for managing search as part of the marketing mix including organizational readiness, hiring in-house versus outsourcing, communicating results and multi-lingual, multi site management strategies.
- “SEO” – SEO Fundamentals for 2010 April 8th: sessions focus on using search engine optimization (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings. This track keeps search marketing professionals current on the effects and opportunities real time search, user generated content, universal and blended search and link building strategies have on organic or non-paid visibility. While also reviewing changes in design and development requirements that enhance or limit indexing.
- “SA” – Search Analytics April 9th: Also aimed at both marketing executives and SEM professionals, this track covers the strategy, process and tools associated with the measurement, testing, analysis and optimizing of paid and organic search engine marketing, while also considering challenges of assigning credit and attribution.
- “MET” – Media and Emerging Technology April 9th: sessions inform marketing executives and SEM professionals on the newest marketing opportunities through Social Media networks, Mobile applications and networks and Local Directories and Engines. While also considering the implications and potential privacy issues behind personalized search.
| SMX Toronto – April 8, 2010 | ||
|---|---|---|
| 8:30am-9:20am (50 min) |
CHURCHILL A General Session: Keynote, Avinash Kaushik: Social & Search: Rock Both Worlds with Data Focus: All |
|
| 9:25am-10:15am (50 min) |
CHURCHILL B General Session: Digital State of the Nation: Search Edition with Bryan Segal, ComScore Focus: All |
|
| 10:15am-10:45am (30 min) |
Break | |
| CHURCHILL B Search Business Strategies (SBS) |
WREN SEO Fundamentals for 2010 |
|
| 10:45am-12:00pm (1 hr 15 min) |
[SBS-1] Integrating “Search” into the Marketing Mix Focus: All – SBS |
[SEO-1] 2010 State of SEO – Real Time Search, User Generated Content and Social Networks Focus: Intermediate – SEO |
| 12:00pm-1:00pm (1 hr) |
Lunch – CHURCHILL COURT AND MOUNTBATTEN EXHIBIT HALL | |
| 1:00pm-1:50pm (50 min) |
[SBS-2] In-house or Outsource? Taking SEM efforts in-house vs. Working with Agencies and Consultants Focus: All – SBS |
[SEO-2] Search Friendly Design and Development Focus: Intermediate – SEO |
| 1:50pm–2:40pm (50 min) |
[SBS-3] Bring in the Love: Organizational Readiness and the Collaborative Work Environment Focus: All – SBS |
[SEO-3] Link Building Strategies and Ranking Tactics Focus: Intermediate – SEO |
| 2:40pm-3:30pm (50 min) |
[SBS-4] Hello, Can Anyone Hear Me? Becoming a Data Maestro Focus: Intermediate SBS |
[SEO-4] Universal & Blended Search Opportunities Focus: SEO |
| 3:30pm–3:50pm (20 min) |
Afternoon Break and MOUNTBATTEN Exhibit Hall | |
| 3:50pm–4:50pm (1 hour) |
CHURCHILL B [SBS-5] Global Management: Search and Multi-Lingual, Multi Site Strategies Focus: Intermediate SBS |
WREN [SEO-5] Two-part SEO Wrap Up: Part I: Supercharging your Descriptions with Google Sitelinks and Part II: SEO Site Clinic Focus: All – SEO |
| 4:50pm–5:00pm (10 min) |
Transition Break | |
| 5:00pm–6:00pm (1 hour) |
CHURCHILL B General Session: The Search Marketing Toolkit: Tool Talk for Team |
|
| 6:00pm-7:30pm (1 hr 30 min) |
MOUNTBATTEN LANE |
|
SMX Search Spam Party| SMX Toronto – April 9, 2010 – Expo Hall Hours: 8:00am – 4:00pm | ||
|---|---|---|
| 7:00am-8:30am (1 hr 30 min) |
Breakfast & Registration – CHURCHILL COURT | |
| 8:30am-9:35am (1 hr 5 min) |
CHURCHILL B General Session Keynote Panel: What’s Next In Search: The Crystal Ball Panel Focus: Intermediate – SEM/SA |
|
| 9:35am-9:40am (5 min) |
Sitecore – 3 minute Elevator Pitch |
|
| CHURCHILL B Media & Emerging Technology |
WREN Search Analytics |
|
| 9:40am – 10:40am (1 hour) |
[MET-1] Getting Local Business Listings Right Focus: General |
[SA-1] What is Search Analytics and Why Should I Care? Focus: Intermediate – SA |
| 10:40am–11:05am (25 min) |
Break / MOUNTBATTEN Exhibit Hall | |
| 11:05am–12:00pm (55 min) |
[MET-2] Search and Social Media: Insight and Inspiration Focus: General |
[SA-2] Defining SEO and PPC Measures for Success Focus: Advanced – SA |
| 12:00pm-1:00pm (1 hr) |
Lunch – CHURCHILL COURT and MOUNTBATTEN Exhibit Hall | |
| 1:00pm-2:30pm (1 hr 30 min) |
CHURCHILL B [MET-3] Mobile Search – A Two Part Session: Part I: Apps and Opportunities and Part 2: Mobile Paid Search Ads: Real Opportunities Focus: Intermediate SEM |
WREN [SA-3] Building Blocks for Success –Two Part Session: Part I: Structuring Paid Search for Success and Insights and Part II: Unlocking the Toolkit: Enhancing Client/Agency Collaboration Focus: Advanced PPC/SA |
| 2:30pm-3:00pm (30 min) |
Break / MOUNTBATTEN Exhibit Hall | |
| 3:00pm–3:50pm (50 min) |
CHURCHILL B [MET-4] Personalized Search – Times they are a Changing…Yeah, but when? Focus: Intermediate SEM |
WREN [SA-4] Post Click Behaviour and Landing Page Optimization Focus: Advanced SA |
| 3:50pm–4:40pm (50 min) |
[MET-5] Optimizing Video: On Site and On YouTube Focus: Intermediate SEM |
[SA-5] Assigning Credit Where Credit is Due: Search Ads That Drive Offline Conversions Focus: Advanced SA |
| 4:40pm-5:30pm (50 min) |
CHURCHILL B General Session Panel: Next Generation Agency: Search, Social, Viral, Mobile and Analytics Focus: Intermediate SEM |
|
At-A-Glance | Agenda April 8 | Agenda April 9