2011 Pre-Conference Workshops

April 27: SEO Training with Bruce Clay

SEO pioneer Bruce Clay will present a 1-day edition of his time-tested SEO Training course April 27, 2011 in conjunction with SMX Toronto 2011. Corporate SEO methodology, concepts and strategies, taught by an accomplished instructor and search marketing expert, are based on years of research and successful Web site optimization.

April 27: Getting Started with Social Media with Jeff Quipp

This workshop provides a deep understanding of the social media, marketing and commerce landscape. Not only will learn about the opportunities for communications and brand development, you’ll also gain valuable insights as to how Social influences and contributes to the buying process, both directly and indirectly:

Learn how to establish a Social Media, Marketing and/or Commerce strategy
Learn how to select the media type and distribution channels that best suit your needs
Get educated on measuring, analyzing and optimizing the process and results key to success.
Discover the techniques and tools used for managing, measuring and optimizing Social strategies and tactics.

April 26: WAA Basecamp – Web Analytics 101 with Braden Hoeppner

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. This workshop will give you the high level overview of web analytics needed to make your website more valuable to your company. In this introductory workshop you will learn about:

Web metrics terminology and technology
The most critical web metrics
Key Performance Indicators
How to derive business value from web analytics
The skills you need (or need to look for in others) to build a web analytics powerhouse
A process for creating a web analytics culture and making it stick in your organization
How to gain executive buy-in
Insight into optimizing your business with web analytics
Getting started with visitor data analysis

April 27: WAA Base Camp – Web Analytics 201 with Gary Angel and Mark Ryan

This one-day program is dedicated to improving results of your search marketing through search analytics. Attendees include marketers and managers knee deep in search marketing and would like to expand their knowledge of search analytics processes and tools. Key emphasis will be on paid and organic search analytics including:

Search analytics definitions and terminology
Search Analytics and metrics for success for non ecommerce sites
Key Performance Indicators for paid and organic search
Organic search visibility and defining data points of value – beyond rankings
Leveraging lessons learned from organic for paid, and paid for organic
Structuring paid search campaigns with analytics in mind
Creating meaningful reports
Leveraging Site search insights for SEO and Paid
Getting started: Benchmarks and the audit process for optimization
How to improve your campaign performance & profitability
Winding up, winding down and finding the perfect balance
Real-time, performance based budgeting
Search analytics tool talk

Search Marketing Expo Toronto