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Getting Started with Social Media

April 23rd, 2012 at SMX Toronto

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Jeff Quipp Founder and CEO Search Engine People Inc

Jeff Quipp is the founder and CEO of Search Engine People Inc (SEP), one of Canada’s largest search marketing firms and recipient of the Profit 100 Award acknowledging SEP as one of the 100 Fastest Growing Companies in Canada in 2008. Jeff is an online marketing strategist, and has over eight years of search engine marketing experience starting with Sympatico-Lycos. Jeff is a frequent speaker at internet marketing panels and conferences worldwide and is widely recognized as one of the pre-eminent authorities on search and social media marketing. He has an MBA and an undergraduate degree in economics.

Jeff is a frequent speaker at internet marketing panels and conferences worldwide and is widely recognized as one of the pre-eminent authorities on search and social media marketing. He has an MBA and an undergraduate degree in economics.

Date:	April 23rd, 2012
Instructors:	Jeff Quipp, Founder and CEO of Search Engine People Inc (SEP)
Workshop Schedule:	9am to 5pm – Includes lunch and two 15-minute breaks.
Venue:	Metro Toronto Convention Centre, 222 Bremner Boulevard, Toronto, Ontario M5V 2W6
Room:	TBA
Single Day Price:	Regular Price $900 (see the register page for discounts)

What Will You Learn?

This full-day workshop provides a deep understanding of the social media, marketing and commerce landscape. Not only will you learn about opportunities for communications and brand development, you’ll also gain valuable insights as to how social media contributes to the buying process, directly and indirectly:

• Learn how to establish a social media, marketing and/or commerce strategy.
• Learn how to select the media type and distribution channels.
• Get educated on measuring, analyzing and optimizing campaigns and communications.
• Discover the best techniques and tools.

Who Should Attend?

The course is specifically designed for web and marketing managers who want to leverage the benefits and unique capabilities of Social media, marketing and commerce. The workshop is best suited to:

• Marketing and online marketing Directors and Managers
• E-commerce managers
• Marketing Technology directors and managers

Prerequisites

• Knowledge of marketing and the general digital marketing space
• WiFi enabled laptop
• No technical knowledge is required
• Interest for online strategies and measuring success is a must!

Content Covered

• Social Media Landscape: Overview
• Why Social? The Benefits and Challenges
• Social Commerce Landscape: Overview
• Social Media, Marketing and/or Commerce Strategy
• Real Time Social Search: Ratings and Reviews
• Content Formats and Features: Blogs, Messaging, Video, Images
• Blogging: Tips, Tactics and Best Practices
• Developing your Social Community and Network
• Participation and Contribution: Motivation and Value
• Social Channels: YouTube, Twitter, Facebook and LinkedIn
• Is Social Mobile? Is Mobile Social?
• Location-based Social Marketing
• Metrics and Optimization
• Social Outlook: Future of Social

Take advantage of Regular Price, register now.

SMX Toronto is co-located with the eMetrics Marketing Optimization Summit,
April 23-26, 2012