Search Marketing Expo Toronto
March 31 – April 1, 2009
Search marketing isn’t just about website optimization and paid search campaigns. To really know if your efforts are paying off, you need to test, measure and refine. Continuously.
Search analytics provides insight about your visitors, customers and those who “got away.” And produces hard evidence of ROI, or ROI improvement, which demonstrates the value of search engine marketing initiatives.
Search Marketing Expo – SMX Search Analytics is the only conference focused on the powerful yet challenging discipline of search analytics. In just two days, you’ll participate in sessions that deliver effective, actionable and ROI enhancing tactics. SMX Search Analytics is for intermediate to advanced search marketers who are looking to quantify the value of SEM.
Attend SMX Search Analytics and advance your knowledge into the processes and tools that can maximize the effectiveness of your search marketing campaign, and give you a leg up on your increasingly sophisticated competitors.
You’ll learn:
- Guidelines for analyzing and demonstrating the ROI of organic and paid search campaigns.
- Steps to execute a comprehensive competitive intelligence campaign.
- Techniques to gain insight into referrals and customer activity, from search engine traffic to email.
- Actionable tips, recommendations and pitfalls to avoid from accomplished who have implemented search analytics in their organizations.
SMX Search Analytics will help you leverage your investment in search marketing and get the most out of your budget. Check out the agenda!
Who should attend
- SEO specialists
- Paid search managers
- In-house search marketers
- Agency reps wanting a more technical understanding of search marketing best practices
Programmed by Search Engine Land’s Danny Sullivan & Chris Sherman
Search Marketing Expo ó SMX Search Analytics is programmed by search marketing authorities who created the original and best search marketing event.
Conference co-chair Danny Sullivan has been covering search for over a decade and organizing search marketing events for nearly as long. He is renowned for producing quality shows where the information presented is so good that attendees sometimes immediately start implementing tips during breaks! Danny is Editor-In-Chief of Search Engine Land, the leading news and analysis blog for search marketing professionals and as a creative force behind SMX.
Conference co-chair Chris Sherman has analyzed and influenced developments in search marketing for more than a decade. He is Executive Editor of Search Engine Land and the creative force behind programs Search Marketing Expo events around the world, including SMX Local & Mobile and SMX London. He is also the author of several books on search marketing and technologies, including “Google Power: Unleash the Full Power of Google,” published by McGraw-Hill.
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