Search Marketing Expo Toronto
Full Conference Agenda Day 1
SMX Search Analytics – March 31 – April 1, 2009
All SMX Search Analytics Sessions – Salon B
| Tuesday – March 31, 2009 | |
|---|---|
| 7:30am-9:00am (1 hr 30 min) |
|
| 9:00am-9:15am (15 min) |
Welcome – Didn’t read the manual? Come to this short introduction to the goals, format and sessions of SMX. |
| 9:15am-10:00am (45 min) |
Keynote Address – Search marketing not only brings in targeted customers, it provides an abundance of metrics — about your customers, your potential customers, your entire market. So much data is available that it’s easy to get overwhelmed. In her keynote, Vanessa Fox covers the importance of focusing on the actionable data. You don’t need every metric; you just need the right metrics for your business. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Vanessa Fox, Contributing Editor, Search Engine Land |
| 10:00am-10:45am (45 min) |
Break – Media Lounge/Expo Hall & Refreshments – Relax after the morning session by touring the expo hall and help yourself to ample, scrumptious refreshments. |
| 10:45am-Noon (1 hr 15 min) |
Analyzing & Converting Organic Search Traffic – Your management has invested in SEO, or they need to be convinced that SEO is worth investing in. Regardless, people finding your site from the natural listings in search engines are visiting your site. Search analytics can tell you who found you through organic search results and what they are doing when they get to your site. This session will help you demonstrate the value of SEO, so it doesn’t become another victim of mindless spending cuts. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Joshua Dreller, Director, Media Technology & Analytics, Fuor Digital |
| Noon-1:15pm (1 hr 15 min) |
Lunch – Foyer |
| 1:15pm-2:30pm (1 hr 15 min) |
Analyzing & Converting Paid Search Traffic – Marketing budgets are tight and keywords are getting more expensive. This session reveals how to boost ROI using search analytics to compare the effectiveness of creative, landing pages and other elements of you PPC campaign. If you spend on paid search advertising, this session is a must. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Andrew Goodman, Founder and Principal, Page Zero Media |
| 2:30pm-3:00pm (30 min) |
Break – Media Lounge/Exhibit Hall Refreshments |
| 3:00pm-4:15pm (1 hr 15 min) |
Up Close With Google Analytics – Google Analytics is a powerful search analytics package, and even better, it’s free. Come learn how to get the most from this tool. Moderator: Vanessa Fox, Contributing Editor, Search Engine Land Speakers: Craig Hordlow, Chief Strategist, Red Bricks Media |
| 4:15pm-4:30pm (15 min) |
Break – Media Lounge/Exhibit Hall Refreshments |
| 4:30pm-5:30pm (1 hr) |
Top Ten Customized Search Analytics Reports – A marketer can choke on all the data generated by web visits. Even the lowest-end analytics software and services offer hundreds of canned reports, but only a few of these are relevant for search marketers. No matter what vendor you use, these reports should be customized to increase their value to your business. This session looks at the reports most useful to search marketers and how they can be tuned to your personal needs. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Craig Hordlow, Chief Strategist, Red Bricks Media |
| 6:00pm-7:30pm (1 hr 30 min) |
Expo Hall Reception – Join us to talk, relax, have a drink and some snacks while you visit with market-leading exhibitors and sponsors. |
Our Sponsors
Media Partners
