Search Marketing Expo Toronto
Whether you’re just getting started with web analytics or a seasoned veteran ready to take your website performance to the next level, this one-day workshop will help you get the most out of your online marketing and increase conversion results using Google Analytics.
| Workshop Program and Instructors: |
March 30th, 2009 Instructor: Justin Cutroni |
|---|---|
| Dates and Venue: | Toronto: March 30th Toronto Marriott Eaton Centre Hotel 525 Bay Street, Toronto, Ontario |
| Workshop Schedule: | The workshop is from 9.00am to 4:30pm and includes a 1 hour lunch and two 15-minute coffee breaks. |
Instructor
Justin Cutroni, Google Analytics Authorized Consultant
and Director of Analytics and Testing for EpikOne
and Director of Analytics and Testing for EpikOne
Justin has consulted with hundreds of organizations around the globe and is author of Google Analytics Shortcuts from O’Reilly.
Morning topics covered:
- Introduction and overview
- Web analytics the Google way
- Measuring and understanding conversion
- How Google Analytics works
- Understanding tracking code
- Filters & profiles combinations
- Filter best practices
- Managing profiles
- Understanding goals and conversion funnels
- Understanding the reporting interface: dashboard, data visualization, report filters, email reports and more
Afternoon topics covered:
- Campaign tracking
- Cost per click (CPC)
- Email tracking
- Banner and display ad tracking
- Offline campaigns
- Website Optimizer for multivariate testing
- Google Analytics Enterprise features
- Other Google Analysis tools
- Open discussion and Q&A