Networking

eMetrics Summit Opening & Web Analytics Association Meeting & Reception

Monday, 30 March
4:30 – 5:00
REGISTRATION

5:00 – 5:15
eMetrics Welcome and Overview – Grand Ballroom Salon C/D
Andrea Hadley, Summit Director
Jim Sterne, Summit co-Chair and Founder
Alex Langshur, Summit co-Chair

5:15 – 5:45
Presentation
Dr. Pat Pellegrini, Vice President Research for International Operations, comScore Media Metrix

5:45 – 6:30
Panel Discussion
Moderated by Jim Sterne:
Dr Pat Pellegrini, comScore
Paula Gignac, IAB Canada
Maura Hanley, Mediacom Canada
Vivian Ip, Canoe.ca
Claude Galipeau, Rogers

Online Audience Measurement: Painting a Complete Picture
Advertising metrics, website activity data and competitive surfing intelligence provide insight into ratings, rankings and trends. Consequently, marketers have become increasingly aware that empanelling and tracking a multitude of web surfers is a flawed methodology. In this session, learn how comScore is addressing this new age of audience measurement, followed by a panel of industry experts representing publishers, media buyers, researchers and analysts and advertisers who will discuss and debate the issues.

Web Analytics Wednesday on Tuesday Reception – Trinity Ballroom

Tuesday, 31 March
6:00 – 7:30

Ready to Go? Register Now!

Dates & Times

Dates:
March 31 - April 1, 2009
SMX Analytics runs alongside eMetrics Marketing Optimization Summit

Conference:
March 30th 5:00pm – 6:30pm
March 31st 9:00am - 5:30pm
April 1st 9:00am - 5:30pm

Networking:
March 30th
Welcome Reception
6:00pm – 7:30pm
March 31st
Web Analytics Wednesday Reception
6:00 – 7:30pm

Expo Hall:
March 30th 5:00pm – 7:30 pm
March 31st 8:00am – 7:30pm
April 1st 8:00am - 5:00pm

Downloads:
SMX 2009 Marketplace Brochure

Click here to pop-up full video

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