Search Marketing Expo Toronto

ForeSee Results, as the leader in online customer satisfaction measurement, captures and analyzes online voice of customer data to help organizations increase sales, loyalty, recommendations and website value. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results identifies the improvements to websites and other online initiatives with the greatest ROI.

With over 25 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. ForeSee Results works with clients across industries, including: retail, financial services, healthcare, hospitality, manufacturing and government. Clients include Bell Canada, Rogers Communications, Home Depot Canada, the World Bank, the Royal Canadian Mint, the International Atomic Energy Association and the NHL. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at ForeSeeResults.com.

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives.

Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes.

In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture’s 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

AT Internet is an independent and trustworthy company that enables an integral analysis of websites, intranet and mobile sites. It has provided real time, Online Intelligence Solutions since 1995. Thanks to its technology and integrity, it has enabled Web Analytics to evolve into decision making solutions: Online Intelligence systems.

Its unique solution relies on a robust and reliable technological platform. By creating useful information, it facilitates the work of the different functions in your company to stay focused on performance. Data collected and analysed are varied and cost effective. They offer a centralised vision of your on line performance for people directly or indirectly involved in the internet strategy. Thanks to the many audited web sites (more than 300.000), it also allows studies to be published for exclusive and reliable benchmark data.

Unilytics has is a leading web analytics company and has developed two programs to maximize web analytics value; RETAINÆ and MARS.

RETAINÆ (Reverse Engineered Training And ImplementatioN). Traditional implementations see installation and configuration work being done first followed by end-user training. However, for web analytics this is not the most effective order of events. Rather, end-user training is the best forum for fine-tuning business requirements, uncovering relevant KPIs and providing invaluable insight into how web analytics products should subsequently be configured. This proven formula ensures full value is obtained.

MARS (Management And Report Support) is a monthly service which ensures WebTrends is fully configured and maintained so that essential reports are available to key stakeholders every day.

PublicInsite, a web analytics and search engine optimization consulting firm, brings the discipline of performance measurement to the management of non-commerce web sites. We help clients understand the impact and effectiveness of their web-based initiatives using unique, management-friendly approaches. We specialize in high-resolution audience segmentation analysis, measuring and tracking web site value, and developing mission aligned performance indicators. Through these, clients can assign dollar values to their web sites and track use, take-up and reaction to the full range of their online communication initiatives.

The University of British Columbia (UBC) provides flexible and innovative educational opportunities for individuals who wish to upgrade their skills for career reasons or explore topics out of general interest. With approximately 16,000 registrations annually, UBC Continuing Studies offers a wide range of online and on-campus programs to participants from local, national and international markets.

In 2005, UBC Continuing Studies launched the innovative Award of Achievement in Web Analytics in Web Analytics in collaboration with the Web Analytics Association. In 2007, this program won an Award of Excellence from the Canadian Association for University Continuing Education (CAUCE).

Most recently, UBC Continuing Studies, the University of California, Irvine Extension and the Web Analytics Association have combined their resources to offer the Certificate in Web Intelligence program. Designed for those involved in web marketing, web site design, corporate branding and product positioning, this 100% online program provides award-winning education on web analytics and leading-edge courses on data warehousing, business intelligence, and other topics.

Drop by Booth #10 and put your business card in a draw, for a chance to win one of two course gift certificates from the University of British Columbia Continuing Studies or the University of California, Irvine Extension.

UC Irvine Extension develops and delivers high quality, university-level learning solutions to meet the changing professional and personal needs of a local, national and international community of learners by leveraging the expertise of the University of California, Irvine campus and community.

UC Irvine Extension now offers a Certificate Program in Web Intelligence in collaboration with the University of British Columbia Continuing Studies Program and the Web Analytics Association.

Web intelligence is a combination of web analytics, which examines how website visitors view and interact with a site’s pages and features, and business intelligence, which allows a corporation’s management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions.

As companies expand their reach into the global marketplace, the need to analyze how customers use company websites to learn about products and make buying decisions is becoming increasingly critical to survival and ultimate success.

Drop by Booth #10 and put your business card in a draw, for a chance to win one of two course gift certificates from the University of British Columbia Continuing Studies or the University of California, Irvine Extension.

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers conducted by William Blair & Company in July 2008, comScore was rated the ëmost preferred online audience measurement service’ by 54% of respondents, a full 20 points ahead of its nearest competitor. comScore’s capabilities are based on a massive, global cross-section of approximately 2 million Internet users who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing.

iPerceptions By helping our clients understand who is coming to their online channel, for what reasons, and how well they are able to complete their tasks, iPerceptions is providing tactical and strategic decision support that is changing the way many of the world’s leading companies are doing business online.

We are putting the customer at the forefront, and we are providing our clients with access to the voice of the customer in real time. Our webValidator Continuous Listening solution and iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers.

Our clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, LG Electronics, Choice Hotels International and Monster Worldwide. iPerceptions has offices in Atlanta, New York, Toronto, Montreal and London.

Direct Marketing is Canada’s Leading Publication About Interactive Marketing and Sales. According to research, our readers include a core audience of marketers who spend more than $18 billion a year to create, send and fulfill marketing campaigns that generate of more than $143 billion in sales and orders through traditional, online, digital and broadcast media channels. These 7,200+ executives read Direct Marketing to be better informed of how they can improve their multi-channel marketing success rates. We deliver a unique, highly-involved audience with specialized buying power. Regardless of our reader’s size, resources or strategies, each and every organization we reach is powered by orders, driven by data, and striving for loyal customers.

OneDegree.ca is one of Canada’s leading online publications about digital marketing, online communications and social media – penned by some of Canada’s most insightful and innovative internet marketers. We cover all aspects of online marketing and offer in-depth analysis, commentary, best practices, real-life experiences, and general insights from digital and social media marketers across Canada. We have over 2800 active subscriptions to OneDegree.ca via email and RSS feeds. Via the site, we reach an average of 12,500 unique visitors per month. Our readers are primarily Canadian Internet marketing professionals and those in related fields like web design, PR, analytics, etc. We’ve been labeled a “Must Read” blog by Marketing Magazine and we are ranked in the top 100 on Advertising Age’s “Power 150″ – their global ranking of top Media and Marketing Blogs.

Search Marketing Standard is the first and only quarterly print magazine devoted completely to search marketing. The ever-growing demand for search marketing services and the industry’s ever-changing information has made getting this knowledge easily a must. Search Marketing Standard covers pay per click advertising, search engine optimization, web analytics, click fraud, local and contextual search, and other search-related topics. Each issue features articles and advice from leading experts in the field, interviews with the whose-who of the industry, reviews of the most popular tools and services, the latest news and trends, and much more. With expert advice from top search marketing strategists, Search Marketing Standard magazine helps thousands of search marketers take their websites to new heights in traffic and sales. Readers rely on the quality and content in Search Marketing Standard to learn how to increase traffic to their websites through free marketing channels like blogs and social media, and how to turn their website visitors into buyers with exclusive advice from our expert contributors. Search Marketing Standard filters out the avalanche of marketing advice and noise from online sources in a convenient, easy-to-read print format delivered right to mailboxes, anywhere in the world.

Strategy filters through all the marketing action to present the most useful, brilliant – and versatile – ideas, insight and intel. strategy uncovers and shares the insights that help marketers achieve brand goals, deal with the common issues and challenges faced by their industry, and to successfully navigate their careers. We supply ideas, help forge connections and inspire marketers in an engaging way – from identifying the innovative strategies behind successful campaigns to deconstructing organizational innovation. Over 13,500 top-tier marketers, advertising and media agency personnel and related marketing services receive their individually-addressed copy of strategy every month.

Backbone magazine was launched in January 2001, at the height of the technology bubble. It continued to publish throughout the tech meltdown and beyond, working as an active participant in the changing business world. Backbone’s primary focus has been on how technology enhances business processes, markets, profitability and productivity.

Backbone magazine’s aim is to provide business people with a tangible tool to enhance the way they do business in Canada’s New Economy. Furthermore, Backbone aims to provide advertisers with a high-impact media vehicle to market their goods and services.

Backbone’s experienced editorial team has also been contributing to other prominent general business publications, including The Globe and Mail, The National Post, ComputerWorld Canada, Fast Company, B.C. Business, Halifax Business and Alberta Business magazines.

Domainer’s Magazine, the original print magazine in the domaining industry, was introduced in January 2007. It was created to provide valuable insight, promote thought leadership and innovation in the domaining world. Our mission is to publish a world class publication that functions as the eyes and ears of the industry. Domainer’s Magazine focuses on the value of pay-per-click management, SEO, domain legal expertise, domain acquisition and sales trends, domain monetization and many other issues that focus on emerging technologies and services that provide value to domainers worldwide. Over the past two years the magazine has experienced substantial growth in circulation internationally reaching a captive audience of fortune 500 companies, venture capitalists, lawyers and of course domain owners . It continues to be a source for seasoned professionals and “newbies” in the industry as it evolves with the changes and main stream business professionals begin to look at domains as realistic investments in an economic downturn.