Search Marketing Expo Toronto
SMX Toronto Agenda at a Glance
Toronto, Canada: April 26 – 29, 2011
Click on the session titles on this page to see full descriptions, moderator and speakers, or browse the agenda by day using the navigation below.
Agenda-at-a-Glance | Day 1 April 28 | Day 2 April 29 | Tracks | Speakers | Register Now
Workshops April 26: WAA Intro to Web Analytics 101 | Getting Started with Social Media
Workshops April 27: WAA Search Analytics 201 | SEO Training with Bruce Clay | Google Analytics Training Day
Wednesday, April 27th – 7:30PM to 8:30PM
Start your SMX Toronto experience off right! Arrive early, pick-up your registration materials, and join us at Quinn’s Irish Bar, located on the lobby level of the Sheraton Centre Toronto Hotel at 123 Queen Street West, for an informal evening reception with fellow attendees, speakers and invited guests. This event is open to All Access, Speaker, Press and Networking Pass holders.
Start your SMX Toronto experience off right! Arrive early, pick-up your registration materials, and join us at Quinn’s Irish Bar, located on the lobby level of the Sheraton Centre Toronto Hotel at 123 Queen Street West, for an informal evening reception with fellow attendees, speakers and invited guests. This event is open to All Access, Speaker, Press and Networking Pass holders.
Level indicates how much knowledge you need to benefit most: “All” | “Intermediate” | “Experienced
| Day 1: SMX Toronto – April 28, 2011: Expo Hall Hours 9:30 AM – 7:30 PM | ||
|---|---|---|
| 7:30 – 8:30 AM |
REGISTRATION – 2nd Floor, Top of Lobby Escalator
CONTINENTAL BREAKFAST – CIVIC BALLROOM FOYER |
|
| 8:30 – 9:20 AM (50 minutes) |
CIVIC BALLROOM
Welcome Keynote: Chris Sherman, Executive Editor, Search Engine Land The State of Search Marketing 10 minute Transition to Breakouts |
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| TRACKS: |
CIVIC BALLROOM NORTH
SEO Must-know Fundamentals  |
CIVIC BALLROOM SOUTH
Social and Search for 2011 |
| 9:30 – 10:30 AM (1 hour) |
||
| 10:30 – 11:00 AM (30 minutes) |
Refreshments / Networking in the Exhibit Hall
DOMINION NORTH |
|
| 11:00 – 12:00 PM (1 hour) |
[SEO-Fundamentals-2] |
|
| 12:00 – 1:15 PM (1 hour 15 minutes) |
Lunch – CHURCHILL FOYER
Networking in the Exhibit Hall – DOMINION NORTH |
|
| 1:15 – 2:05 PM (50 minutes) |
||
| 2:15 – 3:00 PM (45 minutes) |
CIVIC BALLROOM NORTH
SMX Live Site Reviews |
|
| 3:00 – 3:30 PM (30 minutes) |
Refreshments / Networking in the Exhibit Hall
DOMINION NORTH |
|
| TRACKS: |
CIVIC BALLROOM NORTH
SEO Advanced |
CIVIC BALLROOM SOUTH
Social and Search for 2011 |
| 3:30 – 4:30 PM (1 hour) |
||
|
15-minute Break and Transition
|
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| 4:45 – 5:45 PM (1 hour) |
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| 8:00 – 11:00 PM (3 hours) |
SMX Search Party! |
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| Day 2: SMX Toronto – April 29, 2011: Expo Hall Hours: 9:30 AM – 4:00 PM | ||
|---|---|---|
| 7:30 – 8:30 AM (1 hour) |
REGISTRATION – 2nd Floor, Top of Lobby Escalator
CONTINENTAL BREAKFAST – CHURCHILL FOYER |
|
| 8:30 – 9:20 AM (50 minutes) |
CIVIC BALLROOM
Keynote: Six New Media Strategies That Change Everything (Again) Mitch Joel, Founder and President, Twist Image, author Six Pixels of Separation |
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| TRACKS: |
CIVIC BALLROOM NORTH
Search Analytics |
CIVIC BALLROOM SOUTH
Paid Search and Banner Ads |
| 9:30 – 10:30 AM (1 hour) |
||
| 10:30 – 11:00 AM (30 minutes) |
Refreshments / Networking in the Exhibit Hall
DOMINION NORTH |
|
| 11:00 – 12:00 PM (1 hourr) |
||
| 12:00 – 1:15 PM (1 hour 15 minutes) |
Lunch – CHURCHILL FOYER
Networking in the Exhibit Hall – DOMINION NORTH |
|
| 1:15 – 2:05 PM (50 minutes) |
||
| TRACKS: |
CIVIC BALLROOM NORTH
Local and Location-based Marketing |
CIVIC BALLROOM SOUTH
Paid Search and Advertising |
| 2:10 – 3:00 PM (50 minutes) |
||
| 3:00 – 3:30 PM (30 minutes) |
Refreshments / Networking in the Exhibit Hall
DOMINION NORTH |
|
| 3:30 – 4:30 PM (1 hour) |
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| 4:30 – 5:30 PM (1 hour) |
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Description of Tracks:
- “SEO Fundamentals sessions focus on using search engine optimization (SEO) to generate traffic from the “free, “organic, “natural or “editorial listings.
- “SEO Advanced sessions are designed for experienced search marketers and marketing technology experts. Discussions go deep into technical solutions that address many of the toughest SEO challenges.
- “Social and Search for 2011 Learn how Social Media Marketing and Search Engine Marketing work together to attract relevant visitors who are willing to advocate for your business and keep you connected, real time, with your most influential and engaged customers.
- “Paid Search and Advertising sessions focus on generating traffic through paid programs, as well as the tactics used to improve results of those programs: paid search advertising, also called PPC (pay-per-click) or CPC (cost-per-click); banner ads, also called display ads; and mobile search ads
- “Search Analytics sessions are about the tracking, measurement, benchmarking and analysis of search related data so that refinements may be applied and improvements realized.
- “Local and Location-based marketing Learn about marketing and advertising opportunities enabled by social-mobile technology and platforms that connect a local audience with your location specific promotions and messaging.