Tracks at SMX Toronto April 28-29, 2011

Visibility, Clicks and Conversion

Advance your online marketing skills, search marketing performance and network of colleagues and partners. Participate in over 35 seminars, workshops and networking events:

April 28th, 2011:

“SEO Fundamentals" sessions focus on using search engine optimization (SEO) to generate traffic from the “free,” “organic,” “natural” or “editorial” listings.

“SEO Advanced" sessions are designed for experienced search marketers and marketing technology experts. Discussions go deep into technical solutions that address many of the toughest SEO challenges.

"Social and Search for 2011" Learn how Social Media Marketing and Search Engine Marketing work together to attract relevant visitors who are willing to advocate for your business and keep you connected, real time, with your most influential and engaged customers.

April 29th, 2011:

“Paid Search and Advertising" sessions focus on generating traffic through paid programs, as well as the tactics used to improve results of those programs: paid search advertising, also called PPC (pay-per-click) or CPC (cost-per-click); banner ads, also called display ads; and mobile search ads.

"Search Analytics" sessions are about the tracking, measurement, benchmarking and analysis of search related data so that refinements may be applied and improvements realized.

"Local and Location-based marketing" Learn about marketing and advertising opportunities enabled by social-mobile technology and platforms that connect a local audience with your location specific promotions and messaging.