Search Marketing Expo Toronto
Conversion Lift through Landing Page Design
Crash Course – April 7th Toronto, Canada
Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business.
Tim Ash is a highly-regarded speaker at Internet marketing conferences throughout North America. Tim is a contributing columnist to several industry publications. He is the author of the bestselling book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (John Wiley & Sons Press, 2008). A copy of Tim’s book is included with registration.
| Date: | April 7, 2010 |
|---|---|
| Instructor: | Tim Ash, president and CEO, SiteTuners.com |
| Workshop Schedule: | 1:30 to 5:00 pm |
| Venue: | Delta Chelsea Hotel, 33 Gerrard St, Toronto, Ontario |
| Price: | Regular Price: $395 5% GST applicable to all prices |
| Promotions and Discounts: | Team discount: Each additional team member receives $50 off. |
All participants will receive a copy of Tim Ash’s book Landing Page Optimization: the Definitive Guide to Testing & Tuning for Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
Who Should Attend:
- CMO’s and Marketing Directors
- Online Marketers, SEM/SEO campaign managers
- Online media buyers
- Webmasters & web designers
What You Will Learn:
- How to define mission-critical parts of your website
- Segmenting your online audience
- Defining and measuring the appropriate conversion action
- Modeling the financial benefit of landing page testing
- Understanding the psychology of your audience
- How to select the proper traffic sources for your test
- Critical steps in the visitor’s decision process
- Uncovering problems with your landing page
- Deciding what page elements to test
- Picking the right testing method
- Properly analyzing your test results
- Avoiding common testing pitfalls
Join fellow marketers and technology executives from 5:15 to 7:30 pm at a captivating panel discussion sponsored by the Web Analytics Association, followed by an elbow rub reception. Free to workshop and SMX Toronto registrants.
SMX Toronto is co-located with the eMetrics Marketing Optimization Summit, April 8-9, 2010
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