SMX Toronto 2010 - Google Analytics Training | Search Marketing Expo Toronto

Google Analytics Training – April 6 and/or 7th, 2010

Pre-conference Workshop at SMX Toronto

Caleb Whitmore
Principal Consultant & CEO
Analytics Pros
Google Analytics training will help you get the most out of your online marketing and increase conversion results using Google Analytics:

Dates:	April 6th and/or 7th, 2010
Instructor:	Caleb Whitmore
Program:	April 6th – Google Analytics the Google Way: Introduction Topics covered: Introduction to Web analytics the Google way Measuring and understanding conversion Understanding tracking code Filter best practices Managing profiles Understanding goals and conversion funnels Understanding the reporting interface Sharing GA data Custom dashboards Campaign tracking Cost per click (CPC) Email tracking Banner and display ad tracking Offline campaigns Understanding Site Visitors Evaluating site content and user navigation Google Analytics Enterprise features
	April 7th – Google Analytics the Google Way: Advanced Topics covered: Powering your business with Google Analytics GA architecture overview Learning about Regular Expressions Improving your data with filters Setting up Goals and Funnels Implementing E-Commerce Tracking Configuring Custom Segmentation Introduction to Event Tracking Tracking websites with multiple domains/sub domains Code customization Website Optimizer for multivariate testing Join fellow marketers and technology executives from 5:15 to 7:30 pm at a captivating panel discussion sponsored by the Web Analytics Association, followed by an elbow rub reception. Free to workshop and SMX Toronto registrants.
Training Schedule:	9:00 am to 5:00 pm Includes 1 hour lunch and two 15-minute coffee breaks.
Venue:	Delta Chelsea Hotel, 33 Gerrard St, Toronto, Ontario
Single Day Price:	$595 each day
Two-day Price:	Register for both days: only $1090