Search Marketing Expo Toronto
WAA Base Camp: Introduction to Web Analytics
April 6th, 2010 at SMX Toronto
The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment.
Jim Novo, WAA Education Manager, Web Analytics Association
Jim is a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments. As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions. He authored the book, Drilling Down: Turning Customer Data into Profits with a Spreadsheet to teach managers how to increase sales while lowering marketing costs. Jim is co-author of The Marketer’s Common Sense Guide to e-Metrics with Bryan Eisenberg and is the Education Manager for the Web Analytics Association.
| Toronto Workshop Programs: |
April 6, 2010: Price: Combo Price: |
|---|---|
| Promotions & Discounts: | Team discount: additional team member save $100 off the combination or $50 off the one-day price. |
| Venue: | Delta Chelsea Hotel, 33 Gerrard St, Toronto, Ontario |
What You Will Learn:
Introduction to Web Analytics 101
Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. This workshop will give you the high level overview of web analytics needed to make your website more valuable to your company. In this introductory workshop you will learn about:
- Web metrics terminology and technology
- The most critical web metrics
- Key Performance Indicators
- How to derive business value from web analytics
- The skills you need (or need to look for in others) to build a web analytics powerhouse
- A process for creating a web analytics culture and making it stick in your organization
- How to gain executive buy-in
- Insight into optimizing your business with web analytics
- Getting started with visitor data analysis
Join fellow marketers and technology executives from 5:15 to 7:30 pm at a captivating panel discussion sponsored by the Web Analytics Association, followed by an elbow rub reception. Free to workshop and SMX Toronto registrants.
SMX Toronto is co-located with the eMetrics Marketing Optimization Summit, April 8-9, 2010
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