Search Marketing Expo Toronto
SMX Toronto – 2011 Advisory Board
Bill Barnes, Co-Founder and Executive Vice-President, Enquiro
Enquiro is one of the world’s foremost search-engine marketing companies, and a leader in on-line search behavior research. Enquiro has performed cutting edge eye-tracking research on many of the world’s largest and most successful companies and has created, implemented and measured extensive search marketing campaigns.
Mr. Barnes is a Marketing veteran who has been in the marketing, advertising and promotion industry for over 25 years, the last 11 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Bill has been a speaker at events presented by Ad-Tech, Online Market World, PPC Summits, The Media Relations Summit, SIPA, Google’s B2B Summit, Forrester Research, Frost and Sullivan and Enterprise Search Summit. He is host of the B2B Expert Series Webinars and has conducted search workshops designed for individual companies.
Bill has extensive experience in setting up and implementing Search Marketing campaigns and eye-tracking initiatives for many fortune 500 companies.
Guillaume Bouchard, President, NVI
Guillaume is co-founder and president of NVI, a Montreal-based company specialized in interactive strategies. Founded in 2004, NVI has quickly become one of the largest web agencies specializing in SEO and Social Media in Canada with over 50 employees.
A graduate from the prestigious university HEC Montreal, Guillaume Bouchard forged his character as an entrepreneur with over 9 years of experience as a consultant, blogger and as a public speaker for several major international events. Guillaume maintains a column at SEOmoz.org, an English e-marketing reference blog, and he is the co-founder and journalist on the French blog Go-referencement.org, a leading resource on SEO, e-marketing and Web 2.0.
Guillaume develops long-term partnerships with his customers, offering them a clear perspective of the web in terms of return on investment.
Barbara C. Coll, CEO, Webmama.com Inc.
Barbara “WebMama” Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industry offerings and their direction. Her knowledge extends to how search engines use and display fresh content; blogs, RSS, and video and she has strong beliefs on why her clients need to get involved in these marketing tactics.
Barbara has been active in the Silicon Valley world for 22 years, including roles in produce and program marketing. In 1996 she founded WebMama.com to provide strategic and tactical consulting in the world of online marketing. WebMama.com is now a multi-million dollar company with a number of brand name clients including HP, VMware and Verisign. Barbara was founding President and Chair of the Search Engine Marketing Professional Organization (SEMPO).
Barbara has a computer systems engineering degree from Carleton University in Ottawa Canada. She lives in Menlo Park, CA with her patient family.
Andrea Hadley, SMX Conference Director
Andrea Hadley has a long history as a leading Canadian web marketer, consultant and industry advocate having founded two professional associations, a web marketing conference in 2001 and a consultancy NetSetGo Marketing Ltd in 1999. After shepherding the International Internet Marketing Association (IIMAOnline.org) through its first five years, Andrea went on to become a founding Director of the Web Analytics Association where she continues to serve as co-Chair of Education and Facilitator of the Media Special Interest Group. Today, Andrea’s commitment to knowledge sharing and the advancement of the web marketing industry continues as Conference Director of both eMetrics and SMX Toronto where she leads the Advisory Board in and is responsible for the planning and programming of all content, speaker selection and logistics.
John Hossack, VKI Studios
For more than 9 years John Hossack has been working with companies both large and small helping them improve the performance of their online channels. John’s passion and much of his time are spent on analytics, usability, and conversion testing with the goal of improving user experience and business conversion rates. John has presented at the eMetrics Summit, SMX Toronto, CMA ecommerce conference, the Internet Marketing Conference in Vancouver, Conversion Conference in San Jose and numerous webinars including the Amereican Marketing Association. John is currently a partner and CEO at VKI Studios, a Vancouver based performance optimization firm. Prior to getting involved with the web John was a Treasury Manager and currency trader. John holds an MBA from the Australian Graduate School of Management and a BSc in Economics from the University of Victoria. John is responsible for the VKI Studios blog and Twitters under @vkistudios.
Alan K’necht, Founder and President, K’nechtology Inc
Alan K’necht is a recognized authority on search engine optimization (SEO), search engine marketing (SEM) and using web analytics to measure website success. He is regularly interviewed by publications in his home country of Canada as well as in the United States and Australia.
In an effort to share his knowledge and ideas, K’necht is a regular speaker at Internet conferences where he delivers a diverse range of topics including SEO, SEM, Web Analytics, and how to measure the ROI of web marketing projects. He is an internationally published columnist and has written features for CNet’s Builder.com and Digital Web Magazine and maintains his blog, K’necht-it.
In July 2010, Alan completed writing (with co-author Geri Rockstein) his first book entitled The Last Original Idea, currently in the publishing process and expected to be released November 2010. Alan is also an active contributor to the Last Original Idea blog.
In addition to his regular speaking engagements, K’ participates on several conference advisory boards and delivers corporate training sessions.
Jeff Quipp President & CEO, Search Engine People
Jeff Quipp is the founder and CEO of Search Engine People Inc., one of Canada’s largest search marketing firms, and recipient of the Profit 100 Award acknowledging SEP as one of the 100 Fastest Growing Companies in Canada in 2008. Jeff is an online marketing strategist, and has over eight years of search engine marketing experience starting with Sympatico-Lycos. He is a visionary in the SEO field and was among the first to foresee the potential of search engines as an integral component of the marketing mix. Jeff is a frequent speaker at Internet marketing panels and conferences worldwide, and is widely recognized as one of the pre-eminent authorities on search and social media marketing. He has an MBA and an undergraduate degree in economics.
Rob Woods, Direct, Online Marketing, BuildDirect.com
Rob Woods is the Director of SEO, Content & Social at BuildDirect, where he has held positions in website usability, product merchandizing, and lead gen/online marketing, with a focus on SEO and link building. Conversant with SEO for e-commerce, optimizing product pages, and dealing with a highly dynamic website, Rob has been leveraging analytics data to optimize BuildDirect’s marketing efforts since 2004. BuildDirect was one of Google Analytics first beta test sites and was used by Google as a case study to help promote adoption of analytics. Rob has spoken at several industry conferences including the ACCM and DMA Retail Marketing Conference.
SMX Toronto is co-located with the eMetrics Marketing Optimization Summit, April 28-29, 2011
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