Workshop – WAA Introduction to Web Analytics 101 | SMX Toronto April 26, 2011

WAA Basecamp – Web Analytics 101

April 26, 2011 at SMX Toronto

The official Web Analytics Association Base Camp workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course material in a workshop environment.

Braden Hoeppner

Braden Hoeppner Braden is a passionate online marketer, strategist and entrepreneur. He’s held roles in ecommerce, vertical media and telecommunications where he guided the implementation, optimization and usage of web analytics & usability to improve website sales performance. He has also provided consulting services for online strategy to public sector and non-profit organizations. Braden is an online tutor for the UBC Web Analytics Award of Achievement, a long-standing member of the WAA Education Committee and in 2009 was named one of Canada’s top 40 online marketers by Click! Weekly.

Date:	April 26, 2011
Instructor:	Braden Hoeppner, Director of Web Sales, CoastalContacts.com
Workshop Schedule:	9am to 4pm – Includes lunch and morning break
Venue:	Sheraton Centre Toronto, 123 Queen Street West, Toronto
Single Day Price:	Early Bird Price (up to March 25): $495 (see REGISTER & Pricing for discounts)

What Will You Learn?

Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. In this introductory workshop you will learn about:

Web metrics terminology and technology
The most critical web metrics
Key Performance Indicators
How to derive business value from web analytics
The skills you need (or need to look for in others) to build a web analytics powerhouse
A process for creating a web analytics culture and making it stick in your organization
How to gain executive buy-in
Insight into optimizing your business with web analytics
Getting started with visitor data analysis

Take advantage of early bird prices, register now.