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SMX Toronto Agenda at a Glance

Toronto, Canada: April 26 – 29, 2011

Click on the session titles on this page to see full descriptions, moderator and speakers, or browse the agenda by day using the navigation below.

Wednesday, April 27th – 7:30PM to 8:30PM
Start your SMX Toronto experience off right! Arrive early, pick-up your registration materials, and join us at Quinn’s Irish Bar, located on the lobby level of the Sheraton Centre Toronto Hotel at 123 Queen Street West, for an informal evening reception with fellow attendees, speakers and invited guests. This event is open to All Access, Speaker, Press and Networking Pass holders.

Level indicates how much knowledge you need to benefit most: “All” | “Intermediate” | “Experienced

Day 1: SMX Toronto – April 28, 2011: Expo Hall Hours 9:30 AM – 7:30 PM
7:30 – 8:30 AM	REGISTRATION and BREAKFAST
8:30 – 9:20 AM (50 minutes)	Welcome Keynote: Chris Sherman, Executive Editor, Search Engine Land 10 minute Transition to Breakouts
TRACKS:	SEO Must-know Fundamentals	Social and Search for 2011
9:30 – 10:30 AM (1 hour)	[SEO-Fundamentals-1] Search Friendly Design, Development and Architecture	[Social-1] Google Instant: Impact 7 months Later
10:30 – 11:00 AM (30 minutes)	Refreshments / Networking in the Exhibit Hall
11:00 – 12:00 PM (1 hour)	[SEO-Fundamentals-2] Keyword Research, Content Gaps and Copy Writing	[Social-2] Ratings, Reviews and Other forms of User Generated Content
12:00 – 1:15 PM (1 hour 15 minutes)	Lunch / Networking in the Exhibit Hall
1:15 – 2:05 PM (50 minutes)	[SEO-Fundamentals-3] Link Building Essentials (and yes, it’s official Retweets are a form of link-building)	[Social-3] The Social Search Dynamic: Social Signals & Search
2:15 – 3:00 PM (45 minutes)	SEM Lab-1: TBA	SEM Lab-2: TBA
3:00 – 3:30 PM (30 minutes)	Refreshments / Networking in the Exhibit Hall
TRACKS:	SEO Advanced	Social and Search for 2011
3:30 – 4:30 PM (1 hour)	[SEO-Advanced-4] Industrial Strength SEO for BIG Sites	[Social-4] Leveraging Video & YouTube
	15-minute Break and Transition
4:45 – 5:45 PM (1 hour)	[SEO-Advanced-5] Your Toughest Technical SEO Questions Answered	[Social-5] Multi-lingual Social and Search
6:00 – 7:30 PM (2 hours)	SMX Search Party – mark your calendar, stay tuned!

Day 2: SMX Toronto – April 29, 2011: Expo Hall Hours: 9:30 AM – 4:00 PM
7:30 – 8:30 AM (1 hour)	REGISTRATION & BREAKFAST
8:30 – 9:20 AM (50 minutes)	Keynote: Mitch Joel, Founder and President, Twist Image, author Six Pixels of Separation
TRACKS:	Search Analytics	Paid Search and Banner Ads
9:30 – 10:30 AM (1 hour)	[SA-1] Evaluating SEO and Paid Search Activity and Conversions	[Paid-1] Re-targeting: New Opportunities for Search Marketers
10:30 – 11:00 AM (30 minutes)	Refreshments / Networking in the Exhibit Hall
11:00 – 12:00 PM (1 hourr)	[SA-2] Data Diving: Segmenting Data for Insights and Actionable Metrics	[Paid-2] Paid Search Optimization: Keywords, Landing Pages and Conversion Strategies
12:00 – 1:15 PM (1 hour 15 minutes)	Lunch / Networking in the Exhibit Hall
1:15 – 2:05 PM (50 minutes)	[SA-3]  TBA	[Paid-3] Search Meet Display, Display Meet Search
TRACKS:	Local and Location-based Marketing	Paid Search and Advertising
2:10 – 3:00 PM (50 minutes)	[LLM-4] What’s new with Local Search?	[Paid-4] Mobile Search Ads
3:00 – 3:30 PM (30 minutes)	Refreshments / Networking in the Exhibit Hall
3:30 – 4:30 PM (1 hour)	[LLM-5] Location-based Marketing and Ads on the Move
4:45 – 5:45 PM (1 hour)	General Session Panel – What’s Next?

Description of Tracks:

• “SEO Fundamentals sessions focus on using search engine optimization (SEO) to generate traffic from the “free, “organic, “natural or “editorial listings.
• “SEO Advanced sessions are designed for experienced search marketers and marketing technology experts. Discussions go deep into technical solutions that address many of the toughest SEO challenges.
• “Social and Search for 2011 Learn how Social Media Marketing and Search Engine Marketing work together to attract relevant visitors who are willing to advocate for your business and keep you connected, real time, with your most influential and engaged customers.
• “Paid Search and Advertising sessions focus on generating traffic through paid programs, as well as the tactics used to improve results of those programs: paid search advertising, also called PPC (pay-per-click) or CPC (cost-per-click); banner ads, also called display ads; and mobile search ads
• “Search Analytics sessions are about the tracking, measurement, benchmarking and analysis of search related data so that refinements may be applied and improvements realized.
• “Local and Location-based marketing Learn about marketing and advertising opportunities enabled by social-mobile technology and platforms that connect a local audience with your location specific promotions and messaging.