Search Marketing Expo Toronto
FAQ for Search Marketing Expo – SMX Toronto
Toronto, Ontario: April 26-29, 2011
This page will answer many of the questions you may have about SMX Toronto 2011. Can’t find an answer you’re looking for? Contact us and let us know how we can help.
Why should I attend?
Search Marketing Expo – SMX Toronto is for search engine marketing and internet marketing professionals of all skill levels and experience. This event offers:
Exceptional Content: The content is so compelling, you’ll want to implement what you’ve learned before leaving the conference. Dramatically increase the number of people who come to your site with ROI enhancing paid search advertising (PPC), search engine optimization (SEO) and social media marketing techniques and best practices.
Invaluable Connections: We do networking right by providing the opportunities for you to meet new contacts, reconnect with colleagues and continue those invaluable relationships beyond the last conference day.
Essential Conveniences: Being out of the office means balancing your every-day responsibilities with maximizing your conference time. We get it, and to help you juggle those responsibilities we provide always available and free Wi-Fi in conference session. Plus you’ll never have to hunt down a cup of coffee, snack or a hot lunch…or WiFi network. It is all included at SMX Toronto.
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Who is responsible for the SMX Toronto content?
SMX Toronto is programmed by the a mix of local experts who make up the SMX Toronto Advisory Board and is overseen by the editors of Search Engine Land, the website that search marketers trust to deliver decision-informing news and thought-provoking analysis. Search Engine Land editor-in-chief Danny Sullivan and Executive Editor Chris Sherman oversee content development.
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What are the dates of SMX Toronto 2011?
April 26 – 27, 2011 – Pre-conference Workshops
April 28 – 29, 2011 – Conference and Exhibits
The SMX “Meet & Greet” in the lobby bar is on Wednesday, April 27th (7:30-9:00pm)
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Where is the conference being held?
Sheraton Centre Toronto
123 Queen Street West,
Toronto, ON M5H 2M9 Canada
SMX Toronto is located on the Second floor. The registration desk may be found near the Dominion Hall Foyer.
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What are the Conference Hours?
Thursday, April 28 from 8:30am – 6pm
Friday, April 29 from 8:30am – 6pm
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What are the Expo Hall Hours?
Wednesday, April 27 6:00pm – 7:30pm
Thursday, April 28 9:30am – 7:30pm
Friday, April 29 9:30am – 4:00pm
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When may I sign-in with Registration
Tuesday, April 26 8:00am-1:00pm (SMX Workshops)
Wednesday, April 27 8:00am-1:00pm (SMX Workshops)
Wednesday, April 27 4:00pm – 7:30pm (eMetrics and WAA event)
Thursday, April 28 7:30am – 7:30pm (SMX conference)
Friday, April 29 7:30am – 4:00pm (SMX conference)
(subject to change)
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How much is it to attend and what’s included?
All Access Pass
You may register for the entire conference, which will give you access to all sessions including keynotes and educational sponsored sessions, speaker presentations, exhibit hall, free WiFi access, refreshment breaks, networking lunches, and parties including the SMX Meet & Greet opening reception.
| Registration Options | Now thru Dec 31 | January 1 to March 25 | Mar 26 to April 25 | On Site |
|---|---|---|---|---|
| All Access Pass (April 28-29, 2011) | $1,095 | $1,195 | $1,395 | $1,495 |
| All Access Pass – One Day (April 28 or 29) | $695 | $795 | $895 | $995 |
| Social Networking Pass | $155 | $175 | $195 | $215 |
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How do I register?
Click here: https://www.searchmarketingexpo.ca/toronto2011/register/
You can also call this phone number: 1 (877) 883-7345.
Additional information is available on our website.
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When is the last day to register for the conference?
Registration will be open until the conference ends. We recommend you register early to secure your pass and hotel accommodations. The conference hotel fills up quickly.
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What forms of payment are accepted and when is the payment due?
The following forms of payment are accepted: American Express, Visa and MasterCard. Payment is required to complete your registration. Remember, 13% HST is applicable on all registrations (HST# 838876274 RT0001).
If paying by cheque, mail your record and payment to our Canadian operations. Cheques should be made payable to eMetrics Canada:
eMetrics Canada
1129 – 1124 Lonsdale Ave
North Vancouver, BC, V7M 2H1.
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May more than one person from my company attend?
Absolutely! Bring as many colleagues as you’d like and get a group discount rate for two or more registrants – get $100 off each additional registrant. If your group is larger than 10 please email or call for special group packages:
There are just a couple simple Group Registration Rate rules:
- All registrants must be employed by the same company.
- All members of the group must be registered at the same time. Discounts will not be applied retroactively.
- You must pre-register to take advantage of these rates, which will not be offered on site.
- Group Registration rates cannot be combined with any other offers.
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What is the cancellation policy?
You may cancel your attendance by notifying our registration department via email or by calling 1-877-883-7345 by March 25th, 2011. Your registration will be refunded less a $150 processing fee. Cancellations after March 25th, 2011 are non-refundable. You may transfer your registration to another person from your company or organization at any time by notifying registration at . Resale of SMX registrations is not permitted.
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Where should I stay?
Sheraton Centre Toronto
123 Queen Street West,
Toronto, ON M5H 2M9 Canada
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How do I book a room?
During the online registration process, you will have the opportunity to secure your accommodations at a special negotiated rate of $189/night plus tax (includes Internet access). You may also book your room by calling 1(877) 883-7345. To get the special SMX rate, you must book your accommodations during registration or by calling the number above; the Sheraton Centre Toronto will not book SMX Toronto guests at the special rate directly.
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What is the attire?
Business casual.
What is the weather like in Toronto in late April?
Weather can be unpredictable in April – from snow to wonderful warm sunshine. Expect rain 11 out of 30 days in April.
Average maximum temperature is 17°C / 63°F
Average minimum temperature: 7°C / 45°F
We recommended checking with the Weather Network close to your travel date.
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Who should I contact with my questions?
Please contact us via email at or call us at 1-877-883-7345. You may also visit our website: searchmarketingexpo.ca
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What is the relationship between Search Marketing Expo – SMX Toronto and Search Engine Land.com?
SMX is produced by Danny Sullivan, Chris Sherman and the entire Search Engine Land.com editorial team. SMX Toronto is co-produced by Third Door Media and Rising Media, Rising Media’s Canadian operations group is eMetrics Canada.
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What is Third Door Media?
Third Door Media is the parent company of Search Marketing Expo and Search Engine Land.com, and Search Marketing Now.com.
What is Rising Media?
Rising Media is a global events producer with offices in Santa Barbara, CA, Munich, Germany and Vancouver, BC. Andrea Hadley is the SMX Toronto Conference Director located in Vancouver, BC and may be reached via email or at 604-985-0205 PST.
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What is the relationship between Search Marketing Expo – SMX Toronto and eMetrics Marketing Optimization Summit?
SMX Toronto is co-located with the eMetrics Marketing Optimization Summit. The Rising Media Canadian operations group – eMetrics Canada, produces both conferences. The two events occur at the same hotel during the same dates and share the exhibit hall and networking sessions. However, they are sold separately as they deliver independent and unique content.
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Can I attend both eMetrics Marketing Optimization Summit and SMX Toronto?
Yes, attendees may pay a premium and purchase a combo two-day pass for eMetrics Marketing Optimization Summit and SMX Toronto.
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What is the difference between SMX Toronto and the eMetrics Marketing Optimization Summit?
SMX Toronto focuses on the latest strategies and tactics associated with search marketing (both SEO and Paid Search), search analytics, social, mobile media marketing, local and location-based marketing.
The eMetrics Marketing Optimization Summit focuses on the overall web marketing and communications optimization process. Focus includes web analytics, usability, audience measurement, behavioural targeting, voice of customer and survey tools and techniques. Emphasis is put upon the conversion optimization process of digital properties and marketing efforts.
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What are the terms and conditions?
SMX is open to business professionals 18 years and over only. Management may request a business card and photo ID prior to admission.
Rising Media reserves the right to make any changes it deems necessary to this program. We will make commercially reasonable efforts to retain speakers and their presentation topics. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.
Rising Media reserves the right to use photographs of any Search Marketing Expo attendee in promotional materials.
Rising Media assumes no liability for the acts of its suppliers nor for the safety of any Search Marketing Expo participant while traveling to or from this event. The total liability during the hours of the meeting will be limited to a refund of the delegate fee.
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Can I record what is presented at SMX Toronto?
Sessions may be audio recorded without special permission for personal use only. They cannot be placed online or transmitted to others without permission.
Sessions may be videoed only with special permission for personal use and also cannot be placed online or transmitted to others. Short audio and video clips may be used for blogging and press coverage of session. As a general guide, non-contiguous clips of one minute or less should be used. Contact us if you need guidance about longer clips.
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SMX Toronto is co-located with the eMetrics Marketing Optimization Summit, April 28-29
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