Google Analytics Training | Search Marketing Expo Toronto

Google Analytics Training – April 27th, 2011

Pre-conference workshop to SMX Toronto April 28-29, 2011

John Hossack, CEO, VKI Studios

John Hossack

For more than 8 years John Hossack has been working with companies both large and small to help them improve the performance of their online channels. John’s passions and much of his time are spent focusing on analytics, usability, and conversion testing with the goal of improving user experience and business conversion rates. John is partner and CEO at VKI Studios, a Vancouver based performance optimization firm; he is past-president of the International Internet Marketing Association, and is a frequent speaker at leading web marketing and analytics conferences including eMetrics, SMX and is Chair of IMC Vancouver. John holds an MBA from the Australian Graduate School of Management and a BSc in Economics from the University of Victoria. Follow John on the VKI Studios blog and Twitter under vkistudios.

In this full-day training session you’ll get a comprehensive introduction to using Google Analytics. You’ll walk away with an excellent understanding of how to measure traffic sources such as organic and paid search, email and banner ads; how to dive into content – pages and landing pages, event tracking and site search; about your visitors – unique visitors, geographic and language information. You’ll also learn about setting up Goals, Goal Reports and Ecommerce tracking. Google Analytics education and training will help you get the most out of your online marketing:

Dates:	April 27th, 2011
Instructor:	John Hossack, CEO, VKI Studios
Program:	Web Analytics the Google Way: Introduction and Overview
	Measuring and understanding conversion Understanding tracking code Filter best practices Managing profiles Understanding goals and conversion funnels Understanding the reporting interface Sharing GA data GA Enterprise features Custom dashboards	Campaign tracking Cost per click (CPC) Email and Banner/display ad tracking Understanding site visitors Evaluating site content and user navigation Setting up Goals and Funnels Introduction to Google Analytics Enterprise features Introduction to implementing E-Commerce Tracking
Workshop Schedule:	8:30 am to 4:30 pm Includes 1 hour lunch and two15-minute coffee breaks. Training Day registrants are invited to participate in the eMetrics Summit Opening Keynote and Reception from 5:00 – 7:30 PM April 27th
Venue:	Sheraton Centre Hotel Toronto 123 Queen St, Toronto, Ontario
Single Day Price:	Early Bird: Save $100 up March 25, 2011 – $595 Regular Price: $695 each